LAST WINTER, I HAD TO SAY SORRY TOO MANY TIMES 

Over the last few winters, I’ve had to disappoint far too many of you. By the time Black Friday came round, your favourites had already sold out. That never sat right with me...

So this year, I’m starting Black Friday early. You can choose your favourite pieces now. And with every order of 3 items or more, I’ll add a free gift to your parcel.

I hope you find something to keep you warm and cheerful through the colder months.

With love, Hilda

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  • Designed by Hilda

    Every design comes from my mother's pattern book.

  • Free UK delivery

    Free tracked delivery with Royal Mail, all the way to your door.

  • 30-day money back

    Not quite right? Send it back within 30 days.

  • Here to help

    Questions about fit or colour? Just write to me.